The 10 best books on Neuromarketing
Several neuromarketing books to learn how to sell more and better.
Neuromarketing has become a well-known area in recent years, especially because it is perceived as the magic pill to make a business successful in a very short time.
While this is not exactly true, it is true that the combination of neuroscience and consumer psychology has helped many businesses to prosper, making changes in their branding, advertising, communication, thinking about capturing the customer's attention and maintaining their loyalty.
In the following we will know several highly recommended books on neuromarketingwhich collect a large amount of data extracted from scientific publications and applying them to the business world.
10 recommended neuromarketing books.
Here are 10 neuromarketing books that are highly recommended reading.
1. Introduction to Neuromarketing and Consumer Neuroscience (Thomas Zoëga Ramsøy)
This book is an ideal introduction to neuromarketing. Basically, Dr. Thomas Zoëga Ramsøy explains in detail and in depth how consumers select what they want. how consumers choose what they want to buyhow emotions play an important role in the process and also how they experience it.
He also points out that the traditional view of consumer behavior was studied by the social and behavioral sciences. However, thanks to advances in neuroscience, it has become increasingly possible to decipher how the brain is involved behind our actions and, in this case, at the time of purchase.
- On this page you will find more information about this work.
2. Brainfluence, (Roger Dooley)
Roger Dooley explains in "Brainfluence" how consumers think. He does so by putting practical information about situations that are easily recognizable to most readers, along with stories and examples focused on helping to understand why customers for most readers, along with stories and examples focused on helping to understand why customers act and react.
- If you are interested in this book, you can get it here.
3. Buyology (Martin Lindstrom)
In "Buyology" (2008) Martin Lindstrom tells us the story of a man who lives to analyze the population and to to understand once and for all how the human subconscious works.Are the most powerful brands comparable to religions? How does advertising affect our brain? Is a tobacco advertisement capable of activating the same brain regions as tobacco consumption itself? All these questions are answered in the book.
- To read more information about this book, go to this page.
4. Do you buy with your Heart with your brain? (Francisco Misiego)
This book aims to answer the question of how we are when it comes to shopping, as well as relating it to how we behave as a species throughout life. The book also highlights some curious differences between men and women.
- By clicking on this link you will find more information about the book.
5. Sell to the Mind, Not to People (Jürgen Klaric)
Apparently, we don't know why we buy. It may come as a surprise, but the truth is that, on average, the consumer unconsciously buys about 85% of everything he buys..
Thanks to neuroscience, it has been possible to understand a little about what are the real reasons for our commercial behavior. In "Sell to the mind, not to people", Jürgen Klaric gives his best advice for anyone who wants to make sales: sell, but without selling.
It sounds like an empty phrase, but the book details the how-to. A fundamental aspect of this strategy is to start where many marketers think it is not necessary: listening to the consumer. More tips on how to make a business successful are added throughout the rest of the book.
- For more information about the book, click here.
6. The ABC of Customer Experience (Elena Alfaro)
Because we live in a world where stores have the same concept and, also, the same product offering, it has been necessary for many companies to have had to develop a customer experience, it has been necessary for many companies to rethink their business model..
If a business is not very new, it will have to make an effort to be so, otherwise it will not stand out. People no longer go to stores just to buy products or receive a service, they want to live an experience. The buyer has gone from being a customer to a guest, someone who wants to receive excellent treatment, an experience marked in their memory.
Elena Alfaro, in "The ABC of Customer Experience", shows, step by step, how to sell by creating a greater emotional bond and, thus, achieve better profits. A satisfied and well-treated buyer is a buyer who will return in the future, in addition to being more likely to spend more money.
- Access this page if you are interested in learning more about the book.
7. NeuroMarketing. The Nerve of the Sale (Patrick Renvoise and Christophe Morin)
If a significant percentage of our purchases are made unconsciously, we also make them emotionally. That is to say, it seems that there are more emotional factors that influence what we put in our shopping basket while we are at the supermarket than rational motives. Despite this, later, we justify what we buy through rationality..
Neuroscience has studied this phenomenon, and has related it to how the three main parts into which the human brain is divided work. Very briefly, and looking at it from above, we can say that the brain is made up of the following main divisions: the most primitive brain, which makes decisions, the limbic brain, which is very emotional, and the neocortex, which is in charge of higher mental processes.
In "NeuroMarketing. The Nerve of Selling", Patrick Renvoise and Christophe Morin teach us how to talk to our primitive brain. This is very important, since this brain subdivision is the lazy part of the brain, rather distrustful and selfish, which can be responsible for us sometimes making bad decisions, something that is certainly not good for our pocketbook.
- Click on this link to see more about the book.
Why do your clients sleep with other clients? (Néstor Braidot)
Why does a consumer tell the sales clerk that he likes something but then doesn't buy it? Why do we buy in one store and then go to another? Is it as if we are cheating the salesperson?
Consumer behavior may seem, at first glance, to be inconsistent.. In "Why do your customers sleep with others?", Néstor Braidot applies the knowledge of neuroscience to give answers to these questions, related to companies and their consumers, as well as talking about fields such as communication, the producer, branding, price... In short, he talks about everything necessary to satisfy the needs of the consumer.
- To read more about the book, click here.
9. The Traps of Desire (Dan Ariely)
In "The Traps of Desire: How to control the irrational impulses that lead us astray" Dan Ariely answers several of the most important questions regarding how we behave as shoppers: why do we buy what we buy, if we may not need it? Why do prices ending in 99 cents catch our attention? What are the pitfalls of bargains?
This book is a great help in understanding how we as consumers make decisions and can even help us to think more deeply about what we decide to buy next time we shop.
- Visit this page to read more about this book.
10. Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Sam Page)
Sam Page does a truly groundbreaking investigation of the application of neuromarketing with a focus on digital marketing.. In addition, in the book he explains about several researches corresponding to social and consumer psychology, explaining how to apply the conclusions of the studies in real life business.
- You can get the book on this page.
Bibliographical references:
- Lindström, Martin (2010). Buyology: Truth and Lies About Why We Buy. New York: Broadway Books. ISBN 9780385523899.
- Renvoisé, Patrick; Morin, Christophe (2007). Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain. Nashville: Thomas Nelson.
- Morin, C (2011). "Neuromarketing: The New Science of Consumer Behavior." Soc. 48 (2): 131-135. doi:10.1007/s12115-010-9408-1.
(Updated at Apr 13 / 2024)